About us

Lawn King owner Ron King learned at an early age how not to do business. King's green industry career started with a series of lawn care gigs, including sales positions with Lawn Mark, Monroe Tree and Lawn Medic. He worked for one man shows with small time sales and in 2000 he launched his own business Lawn King. It started with a pickup truck, a spray rig and a 200 gallon spray tank.

King says the key is timing the applications and proper product placement is important. Customers who subscribe to the company's service see results immediately. "When we service a lawn for the first time, two weeks later, that lawn is growing like crazy, it's green and it just looks beautiful", he describes. What makes you successful financially is not getting customers, but keeping them. Once client's properties are healthy, we can maintain the turf more easily because the soil has a more balanced pH. There are so many varieties of grass, King points out, "Each needs a different balance of nitrogen, phosphorous, and potassium. We pull up to a resident's home, determine the turf variety, and balance of the nitrogen for that lawn."

King's expertise stems from training where he learned to diagnose disease, identity turf pests, recommend product solutions, and advise customers on proper cultural practices. Customers want to feel like you are on the same level as them. They want to hear that you will fix their problems, and that's what I try to incorporate into my sales approach. Lawn King targets residential customers, selling them curb appeal insurance. We keep their lawns beautiful and protect their properties from damage and loss. Fifteen to twenty percent of the cost of your home is landscape, and we protect that. We are the cheapest bill in your house, yet we are a homeowner's main investment.

Accordingly, Lawn king technicians are dressed to impress. They wear logo shirts and appropriate safety gear, such as boots. Presentation wins repeat customers. "Also we do something that ninety percent of other companies don't do", he adds. "We spray bee nests, take empty trash cans at the curb to the garage, we move toys in the backyard, and blow off sidewalks." King says his best salespeople are customers.